Launch your first (or next) COOKING CLASS + get paid to teach what you love.
If you want a culinary business that allows you the freedom to Live, Cook & Work on your own terms, its time to start offering COOKING CLASSES.
You want to teach cooking classes—but you’re stuck at square one.
You love to cook. You’ve thought about teaching cooking classes, but don’t know where to start.
You’ve been stuck in a loop: Googling how to start a cooking class, scrolling through competitors’ Instagram pages, wondering if anyone would actually pay you to teach. You don’t know what to offer, how much to charge, or where to find students. So, you keep putting it off.
You don’t need more ideas. You need a structured way to start.
This crash course shows you how to launch your cooking school—from your first idea to your first income. You’re one class away from building a business you love — and it doesn’t have to be complicated.
Launch your first (or next) class + get paid to teach.
Ready to Start Teaching
Cooking Classes of Your Own?
👀 IF THIS SOUNDS LIKE YOU…
You’ve been dreaming of teaching cooking classes but keep stalling because:
You’re not sure what kind of classes to offer
You’re overthinking your branding, pricing, and prep
You’re worried you need a fancy kitchen
You’re overwhelmed by where to even start
Or you’ve taught a few classes already, but you know you need more structure to turn this into something real
You’ve never taught a class before (or only casually)
You’re curious but overwhelmed
You want a low-risk way to get started
Unsure what to teach or how to start
Afraid no one will sign up
Feeling like you need a big audience first
Spinning in circles on Google, YouTube or ChatGPT.
Already taught a class—but it felt disorganized and underpaid
You don’t need to “wing it.”
You need a roadmap—and a mentor who’s been where you are. Get a clear understanding of the business model, your role, your ideal offers, and how to get your first (or next) class off the ground.
COOKING CLASSES FROM SCRATCH:
The Cooking Classes from Scratch is an high-impact crash course designed for aspiring culinary instructors, chefs, and food creatives who are ready to offer their first(or next) class—but don’t know where to begin.
Whether you’ve never taught a cooking class before or you’ve casually shared your kitchen skills with friends and family, this crash course gives you the clarity, confidence, and step-by-step guidance to launch your first (or next) paid cooking class and move from idea to income without overwhelm.
Cooking Class from Scratch gives you the foundation, framework, strategy, and inspiration you need to go from 'maybe someday' to cooking class entrepreneur so that you can launch your first (or next) cooking class—confidently and profitably. No fluff. No guesswork. Just a clear starting point for launching your cooking school the right way.
Cooking Classes from Scratch shows you exactly how to launch and sell your first (or next) class — even if you don’t have a following, a website, or a big budget.
Get Your Taste Buds Ready!
What's inside of the Cooking from Scratch
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What you'll Learn
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What we'll cover
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What's inside of the Cooking from Scratch • What you'll Learn • What we'll cover •
PART ONE: The 8-Step Recipe Roadmap to Launching Your Cooking School
This is your step-by-step path to launching your first (or next) profitable class.
Create an Action Plan so that you can get started right with cooking classes away.
Map out a timeline for your first or next cooking class.
PART SIX: The 3 Revenue Streams Every Cooking School Needs.
We’'ll deep dive the 3 core revenue streams explained (and how to use them)Build multiple ways to earn from a single skill set—without burning out.
BONUS: 3 behind-the-scenes case studies: Real Stories. Real Results.
PART FIVE: The 4 Main Reasons People take Cooking Classes.
Why People Pay for Cooking Classes
The 4 core motivations behind student buying behavior—and how to position your classes to match them.
PART SEVEN: 20 Best Selling Cooking Class Types
If you aren’t sure what to teach, we go over 20 High-Demand Class Ideas actually sell, so you can select the best class types for your cooking school.
PART TWO: Personal & Professional Benefits of teaching cooking classes.
We will cover what a cooking school gives you beyond the paycheck (time freedom, creative expression, client connection, and more).
You’ll Deep dive the Personal, Professional and Creative benefits of offering cooking classes, so that you can leverage cooking classes to hit your goals.
PART THREE: The 4 Cooking Class Formats Every School Should Offer.
The mix of class types that create retention, variety, and consistent revenue. Decide if you will conduct online or In-person cooking classes.
Determine the Best Cooking Classes formats for Your Business, so that you choose in alignment with business and personal lifestyle goals.
BONUS CASE STUDIES:
Case Study #1: How I made $500 from my first cooking class—with no audience, email list, or social media
Case Study #2: How I earned in one class what used to take me 40 hours at work
Case Study #3: How I booked a $5,000 corporate demo—for just 45 minutes of teaching
PART FOUR: The Secret Sauce that Makes Your Cooking School Stand Out
How to create something that’s referable, memorable, and magnetic.
Develop Your Own Secret Sauce on How to Make Your Classes Stand Out and draw in your ideal clients for both in-person and online classes. so that they will find you and you don’t always have to go searching for them.
🧪 BONUS TOOL: TEACHING STYLE SELF-ASSESSMENT/"What Should You Teach?"
Not every chef wants the same schedule or student base. This tool helps you figure out your sweet spot so your classes feel aligned from the start.
Not sure where you fit in the cooking class world? This assessment helps you uncover which offers are best aligned with your personality, strengths, and lifestyle.
✅ THIS IS FOR YOU IF...
✔ If you’ve ever said, “I want to teach, but I don’t know where to start”
✔ You’ve taught informally but want to legitimize it.
✔ You’re overwhelmed by starting “from scratch”.
✔ You want to build a cooking school—not just sell classes.
✔ You’ve wanted to teach but don’t know how to get started.
✔ You’ve taught a few classes but lack structure or consistency.
✔ You’re looking for clarity, confidence, and a real plan.
✔ You’re dreaming of teaching classes but need guidance.
✔ You’re ready to take the first real step into culinary business.
❌ THIS IS NOT FOR YOU IF...
✘ You’re looking for recipes, not strategy
✘ You’re not ready to take action
✘ You think you need a massive audience before you can launch
✘ You’re looking for culinary techniques or recipes
✘ You’re not ready to take any action yet
✘ You’re unwilling to invest in yourself or your dream
✘ You’re looking for gourmet recipes or culinary technique
✘ You already have a cooking school with scalable systems
✘ You aren’t ready to invest time or energy yet
Hi! I’m Chef Evelyn,
And I’ve been teaching recreational cooking classes since 2010.
Once I started teaching cooking classes, I knew that I was home. I found the perfect mix of cooking, entertaining, feeding people and bringing people together, all while sharing my love of food.
When I found out how profitable cooking classes were, how much fun they were AND how they allowed me to have control over my time, I was hooked.
From online classes and courses, cooking classes in my clients’ homes, Corporate cooking demonstrations to running an award winning cooking school, and being the Resident Chef at Sur la Table and Central Market, I’ve done it all.
Over the years, I’ve taught more than 20,000 people how to cook. And what I can tell you from experience is that there are some specific strategies that go into having a successful cooking class business.
Whether you want a full time cooking class business or you just want to add cooking classes as part of what you are already doing, I’m excited to have you in this crash course so that I can share my experience with you to get you closer to your goals
What others have said….
*Cooking Classes from Scratch was formerly called the Build You Cooking Class Bootcamp.*